Wild Rooted Wellness is a Maine-based Health & Wellness Practice, inspiring people to establish healthy roots through nutrition, movement, yoga, and massage. I worked with Erin, the owner, on a new brand identity to represent her practice. She had a image in mind of trees with strong roots that she wanted to use for the logo. I love a good lettering and illustration project, and this one did not disappoint. I had fun exploring all the possibly swoops of the letter W and making sure there was just enough personality balanced with professionalism.